Can a web developer earn enough to be considered the highest paying job in Australia? It’s certainly not a given. Most web developers are freelancers, who work sporadically and therefore don’t typically earn high amounts. Those employed by companies earn decent salaries, but not enough to compete with doctors and similar professionals. A web developer who starts his own business in Australia, and contracts or hires other to work for him, has the best chance of becoming highly paid. His abilities and work ethic will play into his success, and success will come most easily to those who have leadership and management abilities. His enthusiasm, ability to coach and inspire others, trustworthiness, and ability to produce solid projects on time will help create a successful business that leads to solid revenue and profits.
This web developer’s abilities must extend far beyond coding. He’ll sink or rise to the top based on how much he can learn about motivating and leading others, and how well he puts those principles into practice. By leveraging the time and talents of his employees or contractors, he can earn far more than he would operating as a sole proprietor. Overall knowledge of various types of business will also contribute to his success. The most successful developers don’t just create customer-facing websites, but also write the code that handles backend processes such as order taking, customer surveys, and reservation processing. The more the developer knows about legalities, finances, taxation, and general business practices, the better he’ll be at creating backend processes that make sense and work well for his clients. Many clients also require that data that comes in via their website is pushed into their customer databases, accounting applications, or other legacy systems that they run in-house. A developer who understands that overall flow of data will have satisfied clients who recommend him to others.
The web developer can move further toward having the highest paying job in Australia if he adds related services to his offerings. He need not limit himself to customer-facing websites, backend processing of data, and internal websites for customer service and data tracking. In today’s market, Integrated Digital Marketing is the goal. Integrated Digital Marketing includes building a website that’s optimized for SEO (Search Engine Optimization) as part of its design. It includes creating compelling and appropriate content that delivers viewers to the website, as well as creating domain authority by publishing original articles that add relevant information to the topic. Two other areas of expertise that will increase his profitability are paid advertising and social media. Online paid ads include display ads, as well as pay per click (PPC) ads. Posts to social media platforms can be used quite effectively to increase website traffic for clients, and social media can also provide platforms for customer service, communication, promotions, and sales. A savvy web developer can indeed have one of the highest paying jobs in Australia by creating a web development business that offers an array of services to many clients.